Sony Corporation Research Paper Example | Topics and Well Written Essays - 5000 words

Sony Corporation - Research Paper Example Sony’s mission statement is â€Å"To experience the joy of advancing and applying technology for the benefit of the public†. Sony develops a wide range of innovative products and services which changed the way consumers enjoy the digital entertainment. Sony strives continuously to create new areas of entertainment which can be experienced by the variety of products they offer. Market SummaryFor any marketing activity promotion of its product is a key step in enhancing its revenue. Through the promotional effort, Sony is trying to create awareness among the public about the product and the services it offers. Sony has increased its marketing budget to Rs 250 cr in this financial year on advertising and promotion of its premium segment of consumer electronic goods mainly on laptops, TVs etc.The Vaio was not the first PC created by Sony. The first was a transistor based calculator, SOBAX manufactured in the year 1967. It then withdrew its product because of stiff competiti on from Casio and Sharp. It was not until the mid-1990s when household consumers in Japan started using PCs for their activities. This opened up the possibility of using PCs and audiovisual medium. The full form of VAIO is Video Audio Integrated Operation which shows their ambition to integrate PCs with telecommunication, movies, and music. Sony VAIO is the best brand in the laptop series that is available in the market. Sony VAIO series is mainly targeted at youth category with the slightly high range of prices.... Then the company withdrew its computer business for a decade. It again re-entered into the computer market under a new brand name, VAIO brand in 1996 with PCV series of desktops. Mission Statement Sony’s mission statement is â€Å"To experience the joy of advancing and applying technology for the benefit of the public†. Sony develops a wide range of innovative products and services which changed the way consumers enjoy the digital entertainment. Sony strives continuously to create new arenas of entertainment which can be experienced by the variety of products they offer (Sony, 2003). Market Summary For any marketing activity promotion of its product is a key step in enhancing its revenue. Through the promotional effort Sony is trying to create awareness among the public about the product and the services it offers. Sony has increased its marketing budget to Rs 250 cr in this financial year on advertising and promotion of its premium segment of consumer electronic goods mainly on laptops, TVs etc. The Vaio was not the first PC created by Sony. The first was a transistor based calculator, SOBAX manufactured in the year 1967. It then withdrew its product because of stiff competition from Casio and Sharp. It was not until mid-1990s when household consumers in Japan started using PCs for their activities. This opened up the possibility for using PCs and audio visual medium. The full form of VAIO is Video Audio Integrated Operation which shows their ambition to integrate PCs with telecommunication, movies and music (Chang, 2011). Sony VAIO is the best brand in the laptop series that is available in the market. Sony VAIO series is mainly targeted at youth category with slightly high range of prices. Hence VAIO mainly uses